Bollywood actress Aishwarya Rai Bachchan has approached the Delhi High Court to protect her personality rights as modified and artificial intelligence-generated content, explicit photographs and videos started to appear on the Internet without her consent. The petition so filed with the aid of senior advocate Sandeep Sethi is requested to seek an expedited redress in the courts to put a check on such misuse of her identity.
Petition Details
The petition documents that there are many websites, platforms, and individuals that have published deepfakes, face-morphed pictures, and AI generated pornographic pictures purporting Rai Bachchan to be in or have been in intimate situations. These materials, according to her advices, are thoroughly cooked up and are harming her reputation, privacy and dignity.
More so, the petition mentions the unlawful commercials in the use of her name and likeness in merchandise such as mugs and T-shirts. Other websites have purportedly promoted products on false notion that she is endorsing the product. The filing contains also the name of websites and internet organizations that claim an imaginary official affiliation with her.
Relief Sought
The actor asked the court to grant her a wide injunction in order that her name is not used further. The requests include:
- The injunction ad interim ex-parte to prohibit the known and unknown parties against using her name, image, voice or look in any commercial or personal purpose.
- Removal or censorship of explicit content based on the use of AI to create such content.
- Orders to intermediaries such as Google LLC to block flagged content, and to different government departments (such as the Ministry of Electronics and Information Technology and the Department of Telecommunications) to block objectionable links.
Court’s Interim Order
On 9 September 2025, Justice Tejas Karia of the Delhi High Court temporarily granted relief. According to the court, utilising AI and deepfake technology to use Rai Bachchan image and identity without his permission results in both commercial and infringement to her human dignity and reputation.
The injunction in temporary form was given against the known and those unknown websites which distributed such materials. The order instructs Google to remove specified links within 72 hours of notice and instructs government agencies to block the links within seven days.
Broader Implications
The case sheds light on the rising legal challenges of AI-generated content and deepfakes in India. It emphasizes the significance of the stronger safeguarding of the rights of personality, consent, and misuse of digital likeness.
With the celebrities and other individuals in the limelight, such judicial measures are crucial both in preventing financial exploitation as well as in ensuring the personal identity and image is not subjected to abuse by the masses.
Next Steps
This will go further to further hearings and the court can make long term decisions on safeguarding the rights of Rai Bachchan. The law academicians are eager to find out whether this case will result in a greater case to curb AI-led misuse of identity and to establish the liability of online platforms and intermediaries.
In the meantime, according to the interim order, Aishwarya Rai Bachchan is provided with the legal assistance to prevent the further distribution of the distorted or AI-generated content.
Why did Aishwarya Rai Bachchan move the Delhi High Court?
She approached the court against the misuse of her image through AI-generated content.
What is the issue with AI-generated images of Aishwarya Rai Bachchan?
They were allegedly used without permission, leading to concerns over privacy and reputation.
What action did the Delhi High Court take?
The court is hearing the case to address the misuse of her image and unauthorized AI content.
Why is this case important?
It highlights the growing legal concerns around AI misuse and celebrity rights in India.